Berkley Gulp! Alive! Fish Fry

With its unique tail design, lifelike profile, and potent scent and flavor, the Gulp! Alive! Fish Fry provides nonstop fish-enticing action to provoke aggressive strikes from even the most uninterested fish. Looks, feels, and tastes like live bait! This durable alternative to live bait is soft, supple, and proven more effective than natural bait. Ideal for targeting crappie, bluegill, bream, and perch. This non-perishable bait does not require refrigeration. 1” long. 1.9-oz. jar.

The next generation in Gulp! technology, Gulp! Alive! Lures absorb 20% more scent-and-flavor formula than original Gulp! lures and disperse over 400 times more scent than other plastic baits. These realistic little lures come soaking in a jar of Gulp! Alive! juice for maximum attraction power. The resealable jar enables you to reload your baits with scent and flavor every time you put them away. Designed with improved swimming action and authentic detail, Gulp! Alive! lures offer a lifelike profile when released in the water. 100% natural and biodegradable.

• Looks, feels, and tastes like live bait!
• Durable, soft, and supple
• Lifelike profile; potent scent and flavor